OTT / TV ad buying has changed

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OTT stands for “over the top.” It refers to content that is delivered over the top of another platform.

 

For example, when you watch an episode on Hulu, you’re not watching it on COX, rather you are watching on Hulu - an app service that lays over the top of the cable provider.

TARGETING TV SPOTS LIKE A BANNER AD 

Rather than broad audience targeting of Males 18-54, now you can target Football Fans who make $70k/year and recently researching a new credit card or vehicle.

REPORTING TV SPOTS NOW LIKE DIGITAL MARKETING

We can provide tangible attribution tracking to OTT and CTV so that you know which households have viewed your OTT/CTV ad and those who have also visited your website.

POST CAMPAIGN REPORTING

Winning Local measures everything! We can provide an informative summary of the most important elements of your OTT and tradition connected TV campaign, including:

  • Video completion rate

  • Clicks

  • Ad delivery by OTT device (Roku, AppleTV, Chromecast, Playstation 4, etc.)

  • Attribution

  • Performance by time of day

  • Performance by day of the week

  • Ad viewer (demographics, etc.)

Our team has been working with OTT since it was first released. Our experienced consultant

was working with top TV stations to prepare for this evolution - Let us help you.

Call 501-505-6278 for a FREE Strategy Session.