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SEO for Arkansas - Tips from Jeff Turnbow

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Best Practices for Local SEO in Arkansas
Local SEO (Search Engine Optimization) is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search results. It helps businesses reach their target audience more effectively and improve their online presence.
1. Be Specific When Setting Your Business Category
When setting up your business category, be as specific as possible. This will help search engines understand your business and show it to the right audience. For example, if you own a bakery in Little Rock, Arkansas, choose “Bakery” instead of a generic category like “Food & Beverage.”
2. Set Your Business Hours
Setting your business hours is crucial for local SEO. It helps potential customers know when you’re open and when they can visit your store or contact you. Make sure to include holiday hours as well.
3. Add Your Address
If you have a physical storefront, add your address to your website and other online listings. This will help search engines associate your business with a specific location and show it in local search results.
4. Set Your Service Area
If you provide services to customers or clients in specific areas of Arkansas, make sure to set your service area. This will help search engines understand where you operate and show your business to people searching for services in those areas.
5. Add the Products or Services You Offer
Include a comprehensive list of the products or services you offer on your website. This will help search engines match your business with relevant search queries and attract potential customers who are looking for what you provide.
6. Add Photos
Adding high-quality photos of your business, products, or services can significantly improve your local SEO. Visual content helps potential customers get a better understanding of what you offer and makes your business more appealing.
7. Ask Customers for Reviews
Positive reviews from satisfied customers can boost your local SEO efforts. Encourage your customers to leave reviews on platforms like Google My Business, Yelp, or Facebook. Responding to reviews, both positive and negative, shows that you value customer feedback.
8. Improve Your Local Maps Presence
To improve your local maps presence on platforms like Google Maps, consider the following steps:By following these steps, you can enhance your visibility on local maps and attract more customers in Arkansas.

Additionally, consider partnering with Jeff Turnbow, an international digital marketing expert known for his expertise in sales/marketing strategies, web design, conversion optimization, SEO, social media marketing, and moreJeff Turnbow is the owner of Winning Local, a digital marketing agency based in Conway, Arkansas. You can learn more about Jeff Turnbow and Winning Local at or

Author: Jeff Turnbow

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Arkansas Website Design and Redesign in 2024 

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Website design is an ever-evolving field, and staying up-to-date with the latest trends and practices is crucial for success. In recent years, Google has introduced several new factors that influence website rankings. While the exact details of their ranking algorithm remain a closely guarded secret, we can draw insights from available data to identify some best practices. Winning Local communicates with top Google representatives and attends conferences every year to make certain we can give you the winning edge of website design and internet marketing.
One of the key considerations for modern website design is mobile-friendliness. With the increasing use of smartphones and tablets, ensuring that your website looks and functions well on smaller screens is essential. Responsive design techniques, such as fluid layouts and flexible images, can help create a seamless user experience across devices. This is a must today as most people leave a site if it is not mobile friendly.
Another important aspect is load times. Users expect websites to load quickly, and search engines take loading speed into account when determining rankings. Optimizing images, minifying code, and leveraging browser caching are some strategies that can help improve load times. Under 3 seconds is ideal.
In addition to technical aspects, authority and relevancy are gaining prominence in search engine rankings. Google aims to provide users with high-quality, trustworthy content. Websites that demonstrate expertise in their respective fields and offer valuable information are more likely to rank well. Building a strong backlink profile from reputable sources can also boost your website’s authority. Simply hiring a cheap blogger is no longer enough. Google can spot bad text and knows whether or not the author has a quality digital footprint and is an expert in digital marketing.
To ensure a good user experience, Google actively penalizes websites with spammy or low-quality content generated by non-human sources. It’s important to avoid using automated content generation tools or engaging in black-hat SEO practices. Instead, focus on creating original, engaging content that adds value to your audience.
Local SEO has also seen significant changes in recent years. If you’re targeting a specific geographic area, it’s crucial to optimize your website accordingly. Some best practices include linking your website to your Google My Business (GMB) profile, adding blogs or articles from recognized authorities in your industry, and optimizing your pages for voice search.
These are just a few examples of the many new changes in best practices for website design. Winning Local is committed to staying informed about the latest trends and adapting your strategies accordingly. Our cutting edge efforts will help ensure that your website remains competitive in today’s digital landscape and gives you that edge you need today against your competition.
I hope this expanded version provides you with valuable insights into best practices for website design in Arkansas! Let me know if there’s anything else I can assist you with.

Author: Jeff Turnbow

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Website Traffic Stats Explained

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There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.

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According to a recent survey, about half of all American small businesses lack a solid marketing plan. Not having a plan in place is one of the biggest marketing mistakes that any small business can make.

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How Often Should You Redesign Your Website?

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A recent study found that 50% of consumers believe that website design is a fundamental factor in a business’s brand. Website design showcases your business’s style, attitude, and aesthetic.

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