NEW TV Advertising
CTV / OTT
CTV (connected tv) and OTT (over the top) are terms used when referring to watching video content via the Internet as opposed to traditional cable. CTV typically refers to Smart TVs or other TV sets connected to the internet via streaming devices, while OTT refers to the content that is accessed via the internet instead of a set-top-box. OTT content is usually viewed on CTV devices, such as laptops and tablets. Instrumental in targeting audiences for OTT and CTV advertising are platforms that leverage first-party data to target viewers based on persistent, long-term identifiers.
What does this mean to you?
First, we have been offering this service for over 7 years - long before tv and radio reps were forced to offer it. We know the best platforms, costs, and ad creative that WINS!
This means that instead of buying networks like Lifetime, or ESPN, we buy AUDIENCES. Next, our system will find the homes or devices which has our target audience and serve them ads. This allows you to deliver ads more precisely, eliminate waste, and measure results. Each time you run, we can optimize during and after each campaign for the best possible results. Again, when you work with us, you are working with targeted winning strategies based on years of success.