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Next-Gen Digital Strategy
Marketing with Artificial Intelligence
"Generative AI is revolutionizing the way we do business”, said Turnbow, who is renowned as a digital marketing expert. “I have used AI since around 2009 and quickly recognized the importance of innovative technology. I decided to advance my knowledge and learn how to integrate AI into organizations to transform their operations and ongoing success.”
AI isn’t the future — it’s happening right now. We’ve been using AI long before it became a buzzword. Today, it’s transforming how brands reach customers, automate insights, and measure success. At Winning Local, we combine real-world marketing experience with the latest AI innovations to help businesses work smarter, connect faster, and grow stronger.
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What Makes AI Marketing Different?
Jeff Turnbow recognized early on that AI wasn’t just a trend, it was a turning point. His experience with artificial intelligence goes back to 2009, long before it became mainstream. Through programs like MIT Sloan’s “AI for Business Strategy,” he’s helped reshape how companies approach marketing, blending machine learning with human insight to deliver measurable impact.
AI marketing allows brands to anticipate customer behavior, personalize outreach, and optimize campaigns in real time. But what truly sets our approach apart is how we balance technology with STRATEGY. Every recommendation, every insight, and every automation serves one purpose; to help your business grow smarter and faster.
Academic Foundations of Our AI Strategy
Gain Our AI Certifications for Your Real Results
Jeff Turnbow was immersed in a series of advanced coursework modules designed to bridge business strategy and artificial intelligence. Through his studies with MIT Sloan School of Management and the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL), he gained a deep understanding of how emerging technologies like machine learning, generative AI, and automation can transform marketing performance. The following areas reflect the depth of that learning, insights that now power every AI marketing strategy at Winning Local.
Machine Learning in Business
Machine learning helps identify data patterns and predict outcomes. This coursework focused on using predictive analytics to enhance campaign targeting and marketing performance.
Natural Language Processes in Business
This module explored how AI understands and responds to human language, improving audience analysis, automated messaging, and personalized customer experiences.
Artificial Intelligence (AI) in Business
AI in Business highlighted how automation and smarter analytics drive measurable growth. It focused on transforming marketing operations through AI-driven strategies.
Generative AI in Business
Generative AI studies how technology creates original ideas and content. Jeff Turnbow learned to apply these tools to marketing creativity and strategic storytelling.
The Future of AI in Business
This course examined upcoming innovations in AI, helping leaders anticipate change and use emerging technologies to enhance marketing and competitiveness.
Strategic AI Implementation
This practical module required building a working business strategy powered by AI, translating academic knowledge into real-world marketing systems that drive ROI.
Transforming Knowledge into Real Results
Jeff Turnbow’s AI marketing expertise is built on an intensive six-week program through MIT Sloan School of Management and the MIT Computer Science and Artificial Intelligence Laboratory. The coursework bridged innovation, data science, and marketing strategy to create measurable, real-world business impact.
Smarter Campaign Optimization
AI turns data into direction. Using predictive algorithms and performance analytics, we continuously refine targeting, creative timing, and channel mix. The result is higher ROI with less wasted spend, campaigns that adapt in real time to changing audience behavior.
Predictive Marketing Insights
Machine-learning models help us anticipate what customers want before they act. By analyzing engagement patterns and purchase intent, we design proactive strategies that capture attention earlier in the buyer journey and convert curiosity into loyalty.
Personalized Automation
Automation doesn’t have to feel robotic. Our systems deliver individualized messages, emails, and ad experiences at scale, ensuring every customer feels recognized while your team gains time to focus on strategy and creativity.
Creative AI Integration
Generative AI allows us to pair human imagination with data-driven design. From campaign visuals to ad copy variations, we produce creative assets that resonate emotionally yet remain performance-optimized for every platform.
Strategic Decision Support
AI’s value extends beyond marketing, it informs leadership. Predictive dashboards and recommendation models help businesses allocate budgets, plan product launches, and measure impact with precision, turning insights into confident strategic moves.
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FAQ
What is AI marketing and how does it help my business?
AI marketing uses advanced artificial intelligence to analyze data, predict customer behavior, personalize messaging at scale, and optimize campaigns automatically — leading to smarter spend and better results than manual strategies.
How is Winning Local’s AI marketing different from traditional digital marketing?
Our approach blends human strategy with machine learning and automation, giving you predictive insights, automated optimization, and real-time personalization that traditional methods can’t match.
Will AI replace my marketing team?
No! AI enhances your team’s output by automating repetitive tasks, forecasting trends, and providing deeper insights so your team focuses on strategic decisions, creativity, and high-value work.
How quickly can I see measurable results?
Results vary by goal and setup, but most clients see improvement in targeting accuracy, ROI tracking, and campaign performance within weeks once data and automation are aligned.
Do I need any special tech or tools to work with your AI marketing services?
No, we integrate with your existing platforms (ads, analytics, CRM, etc.) and add AI-driven layers that elevate performance without requiring you to adopt new software.
Is there reporting included so I can track progress?