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TV Has Changed — Your Advertising Strategy Should Too
SMART CTV
Connected TV built for outcomes, not impressions. SMART CTV is a full-funnel Connected TV advertising system powered by first-party data, creative direction, and measurement you can defend.
Resellers sell inventory. SMART CTV delivers measurable outcomes.
Featuring
Trusted by companies like
The Problem
Most CTV underperforms because it’s bought like TV and judged like digital
Most CTV campaigns still optimize for impressions and “premium placements” instead of measurable lift. That leads to wasted frequency, unclear reporting, and spend that can’t be defended internally.
Impressions without outcomes
Frequency waste and audience overlap
Black-box supply paths
Reporting that doesn’t prove incremental lift
Slow optimization loops
The Differentiation
The Smart CTV Framework
SMART CTV is a Connected TV performance system that combines first-party data targeting, creative sequencing, and incrementally-focused measurement to drive outcomes.
CTV can work like a true growth channel, but only when it’s built like digital. SMART CTV is designed to reduce waste, increase control, and prove lift.
First-Party Data Targeting + Suppression
We use CRM matching, suppression lists, and smart audience segmentation so you spend more on real prospects and less on wasted reach.
Creative Direction Built For Frequency + Lift
CTV performance improves when messaging is designed for repetition. SMART CTV uses creative rotation, sequencing, and weekly learning loops so your best messages scale.
Measurement You Can Defend
We focus on outcomes and incremental lift using matchbacks, lift testing, and reporting that ties exposure to business results—not vanity metrics.
20+ years in Digital Marketing
15+ years in Enterprise Growth
MIT Sloan AI Certified
Deep Vertical Expertise
20+ years in Digital Marketing
15+ years in Enterprise Growth
MIT Sloan AI Certified
Deep Vertical Expertise
Premium Connected TV
Without the Reseller Bias
Premium, Direct Media Buying Without the Bias
Most CTV offers are packaged to sell inventory bundles. SMART CTV is built to deliver performance and transparency, so you can scale with confidence.
Transparent supply paths and placements
Brand-safe inventory standards
Frequency controls to reduce waste
Faster optimization cycles than “set and forget” buys
Outcome-based reporting tied to goals
One unified stack beats 20 disconnected platforms
More DSPs don’t create better performance. They create fragmented reporting, slower optimization, and more wasted spend. A unified stack improves transparency, control, and outcomes.
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FAQ
What is SMART CTV?
SMART CTV is a performance-focused Connected TV system that combines first-party data targeting, creative sequencing, and outcome-based measurement to drive measurable lift—not just impressions.
How is SMART CTV different from a CTV reseller?
A reseller primarily sells access to inventory and reports impressions. SMART CTV is a system designed to reduce waste, control frequency, optimize creative, and measure outcomes with transparent reporting and lift-focused methodology.
Can CTV drive leads and sales, not just awareness?
Yes. When CTV is built with first-party data, frequency controls, creative sequencing, and outcome-focused measurement, it can support and drive lead generation, store visits, and sales—not just top-of-funnel reach.
How does SMART CTV use first-party data?
SMART CTV uses CRM lists for matching, suppression, and lookalike modeling. This allows you to target likely buyers, avoid wasted impressions, and sequence messaging based on audience intent and lifecycle stage.
How do you measure incremental lift in CTV?
We use measurement approaches such as matchbacks, lift testing, and outcome reporting tied to business goals. The focus is on proving incremental impact, not just reporting impressions or view-through metrics.
What budgets make sense for SMART CTV?
SMART CTV can work for both local and multi-location brands, but budgets should align with meaningful reach and frequency. We’ll recommend spend levels based on your market size, goals, and measurement requirements.
How quickly can results be measured?
Many performance signals can be measured within weeks, while incrementality and lift typically require enough data volume to validate. We structure campaigns to produce early indicators while building toward defensible lift.
Does SMART CTV work for local or multi-location businesses?